How to Improve Google Ads’ Quality Score in 2024
Quality Score; A simple number that summerise your pre-click & post-click impression worthiness. In other words, it’s a metric Google uses to decide whether or not it should show your ad and where that should be within the SERP. In this blog, we’ll dive deep into explaining how to optimise the quality score of your […]
What is B2B Customer Journey Mapping & How To Optimise it?
Introduction In today’s dynamic B2B landscape, analysing and addressing your customer’s needs are paramount for success. A highly effective method to accomplish this is by developing a B2B customer journey map—a visual tool that captures the entire customer experience, from the first point of contact to long-lasting loyalty. In this blog, we intend to explore […]
What is Last Touch Attribution & should you use it in 2024?
Introduction Attribution modelling is a critical element of digital marketing, enabling businesses to understand how different channels and tactics contribute to the final conversion. The customer journey is a complex web of touchpoints, from organic searches to paid social ads. Understanding the role of each touchpoint in the buyer journey is essential to successful campaign […]
5 Practical Tips for Outsourcing Digital Marketing In 2024
Introduction While some businesses handle all these activities in-house, others may prefer outsourcing digital marketing to an external partner, usually a digital marketing agency. Digital marketing is an essential aspect of any business. With the increasing competition in the market, it is crucial to create a solid online presence and reach out to potential customers. […]
A step-by-step guide to acquiring more customers for your small business
If your small business is struggling to find new ways of acquiring clients, this step-by-step guide can certainly help. Don’t panic if you’re overwhelmed or unsure about which issue to tackle first! following our tried-and-tested techniques can streamline your marketing planning, make the most of your resources, and save time and money. Prepare to propel […]
PPC For Small Businesses: 8 Techniques For Better ROI in 2024
Introduction PPC management for small businesses can be challenging. The industry is ever-changing, and most small companies don’t have time to fully take advantage of such digital marketing channels’ opportunities! PPC has always been an excellent way for small businesses to promote their products or services and find ready-to-buy customers and clients. However, over the […]
Facebook Ads secret most agencies won’t tell you!
If you are a business owner or marketing person looking to find a way to improve your Facebook ad campaigns, then this blog is just right for you. We explored a secret strategy that many agencies have successfully used to quickly learn about what type of creatives could perform better before putting a lot of […]
Top 10 SaaS Marketing Mistakes You Have to Avoid in 2024
SaaS Marketing is getting very competitive in 2024. Many software firms have laid off a good portion of their workforce in anticipation of an economic slowdown. All more reasons to learn about the top 10 SaaS marketing mistakes and how to avoid them in 2024. We’ll cover topics from Audience selection all the way to […]
7 Critical Facebook Ad Targeting Mistakes You Have To Avoid
In this blog, we’ll review seven critical and yet common Facebook ad targeting mistakes and show you how to avoid them! Facebook ads’ targeting strategies have undergone much change in recent years! From complicated funnels and audiences to post iOS 14 world. Since then, the landscape in tracking and attribution has changed forever. So let’s […]
Post lockdown Digital Marketing Strategies
As the country slowly starts to emerge from the lockdown, we face the question of where we should invest the marketing budget in? It’s a great question, but before jumping to an answer let’s review some of the things that we’ve learned throughout the lockdown. Many traditional mediums are now ineffective. Banners and outdoor ads […]
