Brand IdentityEcommerce

Casa Comfort – A Refined Identity for a Growing Brand

Casa Comfort is an Australian home decor and interior eCommerce brand, curating beautifully designed pieces that blend style and accessibility. As they expanded, their brand no longer reflected their vision for growth.

Effortless elegance

The challenge was to create a logo that felt effortlessly elegant—something that captured understated luxury while still being warm and inviting. We stepped away from their old identity and introduced a new look that’s more balanced, modern, and timeless.

Refining the Identity

We chose the Agatho typeface for its perfect mix of luxury and warmth—sophisticated yet inviting. The slight -12% letter spacing adds to its refined look, keeping it clear while creating a seamless, cohesive brand feel.

Classic Editorial Feel

IvyPresto Display brings a classic editorial feel, adding depth and character to headlines, while Raleway ensures a clean, modern reading experience—effortless and refined, just like the brand itself.

 

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