Marketing
Bespoke digital strategy for an immigration law firm
Our client, Lexus Law, is a top-tier UK immigration law firm with recognitions from Chambers and Partners and The Legal 500. Renowned for its expertise, the firm offers personalised immigration advice for both personal and corporate needs, having a success rate of over 99% in all cases handled.
About the project
Lexus Law was seeking growth across a multitude of channels, from paid search and SEO to website performance and conversion optimisation. Their requirements for wider visibility and enhanced customer acquisition required a holistic and synergistic approach.
Project Snapshot
12X
Increase in Domain Rating
30
Quality backlinks in just one month
3 hrs
saved weekly with automation
What we did
Local SEO optimisation
To strengthen our client’s local search visibility, we implemented the Local Business Schema. This helped search engines better understand the nature and geolocations of the business, leading to improved visibility in local search results.
Furthermore, we created extensive entries on over 55 different legal and business directories, increasing our client’s digital footprint. We also acquired valuable backlinks from the UK government website, boosting the authority and trust of Lexus Law’s website.
Robust link building
Our link-building approach prioritised quality over quantity. We rigorously tested every potential link for value and relevance, avoiding any spammy or toxic backlinks.
This meticulous approach resulted in a stronger, more relevant link profile for Lexus Law's site, and within a month, we increased the DR from 0.5 to 6. As this is an ongoing project, we expect even better results in the coming months.
Blog posts that resonate
Since content is a major determinant of SEO performance, we started producing professionally written law blogs. Each blog post was long-form, averaging 3,500 words, and provided accurate, up-to-date information. Our approach reduced the need for extensive revisions, simplifying the process of writing and publishing niche law content. We ensured these blogs adhered to the E-E-A-T principles (Experience, Expertise, Authoritativeness, and Trustworthiness), guidelines set by Google to combat spam and low-value AI-generated content.
Lead magnets and pop-ups
As part of the project, we designed targeted pop-ups with custom triggers to turn anonymous visits into warm leads. The benefit of this approach was building trust between our client and their potential customers.
Marketing automation
Using tools such as Zapier, we automated a manual task, saving our client 3 hours of manual work every week.
Website conversion rate optimisation
To enhance user experience and drive conversions, we performed a detailed UX and speed audit and optimised the site for optimum user experience.
Hyper-targeted Google Ads campaigns
Last but not least, to improve the efficiency of Lexus Law’s paid advertising, we introduced bespoke tracking cookies. This allowed us to connect deals with campaigns and keywords, optimising for high-value deals.
Call tracking was implemented for both desktop and mobile, providing valuable data for subsequent optimisation. We also developed targeted landing pages to improve Google Ads Quality Score, resulting in a lower cost-per-click.
