Boosting customer loyalty with email campaigns
Harmonique is a UK-based wellness brand specialising in premium keto supplements. Offering plant-based keto drops and gummies, Harmonique’s products are vegan-friendly, non-GMO, and gluten-free, reflecting the brand’s commitment to clean, effective nutrition.
About the project
Harmonique faced challenges with customer retention and the need to enhance user engagement, especially given the competitive landscape of wellness products. To address these challenges we implemented Klaviyo, an industry-leading email marketing solution and integrated it with Shopify through targeted and automated email flows.
To reinforce positive buying experiences, the Thank You Flow expressed gratitude and provided helpful information on how to get the best from their purchase.
To re-engage users who browsed but didn’t add products to their cart, we implemented the Browse Abandonment Flow. This flow highlighted the benefits of specific products, with well-timed reminders that encouraged hesitant users to return to the site and complete their browsing experience.
Replenishment Flow
The Replenishment Flow was designed to remind customers when they were likely to need more of a product. By timing these reminders perfectly based on prior purchase patterns, we improved retention and minimised the risk of customers buying from competitors. It also highlighted exclusive deals for repeat customers, adding further value to their experience.
Win Back Flow
The Win Back Flow targeted customers who had not made a purchase for an extended period. It used strategic incentives, such as discounts and new product introductions, to rekindle interest. This flow aimed to bring lapsed customers back into the fold by re-establishing connection and interest in Harmonique’s offerings.
