Improving user experience for an immigration law firm in London
Our client, a prestigious London-based immigration law firm recognised in Legal 500, faced a common industry issue: an outdated website failing to deliver an optimal user experience. The site was not only visually outdated but also struggled with slow load times and lacked essential functionality, which hindered client interaction and engagement.
About the project
Our client sought to improve its online identity, aiming for a more sophisticated and user-friendly website that better reflected its boutique nature and enhanced client engagement. They needed a modern, high-performing site to establish credibility and effectively communicate their services to their audience.
What did we do?
By incorporating bespoke design elements, we moved away from the industry’s standard, bland templates. Our approach was to create a unique digital space that mirrors the firm’s innovative legal solutions.
A well-crafted brand identity and user experience can transform perceptions, creating an emotional connection that drives loyalty and sets a brand apart.
Pushing existing design
We restructured the service pages to be succinct and client-focused, moving away from lengthy, blog-like content. This shift not only improved user engagement but also clarified how the firm can assist potential clients.
Mobile first
To ensure a seamless experience for users on mobile devices, we optimised the website for mobile-first. This approach prioritises accessibility and performance, making navigation intuitive and engaging both on smartphones and tablets.
Project Summary
Our collaborative efforts resulted in a website that stands out in the legal industry. The improved user experience, coupled with a refined design, not only elevated the firm’s online presence but also contributed to an increase in client engagement and conversion rates.
