Website design & product photography for a health and wellness brand
PureBurn Fit is a UK-based supplement brand specialising in metabolic boosters designed to support weight loss, increase energy, and enhance overall fitness. The brand prides itself on using science-backed ingredients, with all products being vegan-friendly, gluten-free, and manufactured in ISO-accredited facilities to ensure the highest quality standards.
About the project
Additionally, we were tasked with producing high-quality product photography and implementing a comprehensive digital marketing strategy, including SEO and content creation.
A completely bespoke website
We approached the project by designing a custom Shopify website, aiming to align with PureBurn Fit’s brand identity. Our team focused on creating a clean, intuitive layout that facilitates easy navigation and quick access to product information.
This project successfully positioned PureBurn Fit as a trusted brand in the competitive supplement market, offering customers a premium shopping experience that reflects the quality of their products.
UGC content creation
In addition to the website development, we sourced and collaborated with UGC creators to enhance PureBurn Fit’s online presence. We engaged these influencers and brand advocates to produce authentic content, including product reviews, lifestyle imagery, and testimonials.
This form of content only enriched the website and social media platforms but also helped build trust and credibility, resonating with the target audience and driving higher engagement.
Bringing the vision together
Throughout the whole project, we focused on incorporating elements that not only stand out visually but also encapsulate the brand’s essence. From the vibrant and carefully selected colour palette to the thoughtful choice of fonts, each component has been meticulously crafted to align with PureBurn’s core values and mission.
A personalised weightloss quiz
Special features like a personalised weight loss quiz were also incorporated to engage visitors and provide tailored recommendations.
Product photography
For the product photography, we executed a detailed photoshoot highlighting the product’s packaging and key ingredients, ensuring the images conveyed the brand’s premium quality. The photos were styled to emphasise the product’s natural composition and scientific formulation.
Project Summary
By integrating unique website features such as a personalised weight loss quiz and a clean, intuitive layout, we developed a bespoke Shopify eCommerce website for PureBurn Fit.
This custom website was carefully designed to not only align with the brand’s identity and showcase their flagship product, the Metabolic Booster, but also provide an exceptional user experience
