Enhancing customer engagement through tailored email marketing
PureBurn Fit is a UK-based supplement brand specialising in metabolic boosters aimed at supporting weight loss, boosting energy, and enhancing overall fitness.
About the project
PureBurn Fit approached us to boost customer engagement and conversion through strategic email marketing. Our solution involved implementing Klaviyo, a best-in-class email marketing tool specifically tailored for e-commerce businesses.
Integration with Shopify and
Klaviyo implementation
We chose Klaviyo due to its integration with Shopify, allowing PureBurn Fit to leverage precise customer data for highly targeted campaigns. This provided the ability to create personalised and timely email flows that adapted dynamically based on user behaviour — ensuring the right message reached the right audience at the right time.
The Abandoned Cart and Abandoned Checkout Flows targeted users at different stages of their purchasing decision. The cart flow focused on those who added items but left before checkout, while the checkout flow addressed those who began the payment process but didn’t complete it.
The Thank You Flow was designed to nurture customer relationships post-purchase. These emails expressed gratitude for their purchase, offered personalised tips for product use, and introduced related products.
Review Request Flow
To build social proof, the Review Request Flow invited customers to share their experience with the product after a set duration. These emails were strategically timed to capture feedback when customers were likely to have experienced the product’s benefits.
