Web Design

Website design for a leading immigration law firm in London

Rove Legal is a boutique immigration law firm based in London. Founded in 2020 by Jay Moghal, the firm offers expert legal services to both private and corporate clients, providing personalised guidance on navigating UK immigration laws.

About the project

Rove Legal approached our digital agency with a vision to create a fully bespoke website that would effectively represent their brand and services. The primary objective was to design a contemporary, user-friendly platform that not only showcases their expertise in immigration law but also provides valuable resources and a seamless user experience for potential clients. The brief emphasised the need for a visually appealing design, intuitive navigation, and informative content that aligns with their brand identity.

A modern yet minimalist UX design

The user experience was crafted to be seamless and intuitive. We developed a logical layout that guides users effortlessly through the site, making it easy to find information on services, team members, and client resources. Our mobile-first design ensures that the website performs optimally on all devices, providing a consistent experience whether accessed via desktop or smartphone.

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Key objectives included incorporating advanced animations, a refined user experience, and a design that reflects the firm's contemporary yet authoritative nature.

Animations

We then introduced a series of subtle yet effective animations that add a layer of interactivity and sophistication. From smooth transitions between sections to hover effects on buttons, these animations were carefully calibrated to draw attention to important elements without distracting from the content.

Contemporary design elements

The website’s aesthetic is modern and minimalist, featuring clean lines and a balanced use of space. We employed a grid-based layout to maintain visual harmony and ensure a coherent structure throughout. Custom icons and graphical elements were also designed to complement the firm’s branding, adding a unique touch to the overall look.

We selected a refined colour scheme that conveys professionalism and trust. The primary colours include a deep navy and a crisp white, complemented by subtle accents of yellow.
The typography is modern and legible, featuring a combination of Helvetica Now Display and Poppins to balance authority with approachability.

Sourcing photography

To visually communicate Rove Legal’s professionalism and approachability, we curated a selection of high-quality images. These photos were chosen to enhance the narrative and provide a more personal connection with visitors.

Absences calculator

Last but not least, as a unique feature, we developed an absences calculator specifically tailored for Rove Legal’s clients. This tool allows users to easily calculate their allowable absences for various visa categories. This addition not only enhances the website’s functionality but also sets Rove Legal apart as a forward-thinking firm.

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