Email Marketing Agency Birmingham
Higher ROI with high-impact campaigns that drive conversions and nurture leads
Utilise untapped revenue streams by creating engaging email campaigns. Republic Marketing is a leading email marketing agency in the UK. We deliver measurable results by creating personalised campaigns for both cold and warm audiences.


Achieve your email marketing goals
Turn strangers into customers with tailored email sequences that address their unique pain points directly.
Leverage data to understand and predict customer actions, improving overall ROI.
We’re an official agency partner of most major email marketing platforms, from ActiveCampaign to Klaviyo.
Attract and nurture leads

Turn visitors into subscribers
We identify the intent and potential ROI for each keyword, prioritising them based on their ability to positively influence your revenue through conversions. It’s about making smart, informed decisions to help boost your success.
Focus only on the most valuable leads
For lead scoring, we create and identify important goals and events in your customer journey and associate each with a numerical score which then helps your team focus on the most prime leads.
Re-use content
Every guide or brochure can be repurposed. With our vast service offering we can turn videos into webinars, and webinars into guides and newsletters, saving you time and money while serving your audience valuable resources
Attract and nurture leads
Hype-targeted outreach
We use multiple directories to cross-reference and ensure the most relevant and best ICPs are added to your campaign.
Resonate through pain points
Only when we address prospects’ pain points can we write persuasive emails that capture attention and drive action. Through manual research and AI, we can do this at a scale never seen before.
Multi-touch approach
Cold emailing isn’t just about sending emails anymore. We can utilise an affordable yet powerful multi-touch campaign to ensure you stand out from the sea of cold emails being sent to your audience.

Our Clients








Our Email Marketing Services
Advanced Segmentation
Highly targeted segments allow us to be relevant, achieve higher open and click-through rates, which lead to better conversion rates.
CRM Integration
Integrate your campaigns and marketing tools with your CRM to create a single source of truth with reliable data. Automate admin tasks and boost your marketing with personalised content.
03.
Dynamic Content
Personalise email content based on customer actions on your website. Pricing page viewed? How about an offer or reminder?
04.
A/B Testing
Our average open rate is 30% higher than industry benchmarks. We optimise your campaigns through rigorous A/B testing to find the best-performing subject lines, copy, and topics.
Copywriting
We write compelling and persuasive copy that captures attention, drives customer action, and resonates with your audience.
Engaging Email Design
Creating visually appealing and professional email designs that enhance readability and engagement, ensuring your message stands out.
Boost efficiency with Marketing Automation
Reduce your admin and manual work, increase productivity, and save money with our bespoke automations.
We utilise event-based triggers to automatically send relevant messages at the perfect time, enhancing customer engagement and response rates.
We ensure your email automation seamlessly integrates with your existing CRM and other tools, creating a unified and efficient marketing ecosystem.
We minimise the risk of human error by handling repetitive tasks with automated processes that ensure accuracy and consistency.
Designing systems that grow with your business is what we’re best at, allowing you to handle increased volume without compromising on quality or efficiency.

Clients’ feedback











Email marketing platforms we use
Active Campaign
Ideal for SMEs, ActiveCampaign offers robust automation features and CRM integration that streamline email marketing processes. It’s excellent for businesses looking to nurture leads with sophisticated automation workflows. As an alternative to HubSpot, it provides comprehensive capabilities at a more affordable price point, making it perfect for small to medium-sized enterprises across various industries.

Klaviyo
Best for e-commerce businesses, Klaviyo excels in providing powerful segmentation and analytics tools. It allows for highly personalised email campaigns based on customer behaviour and purchase history. Compared to MailChimp, Klaviyo offers more advanced e-commerce integrations and analytics, making it the go-to platform for online retailers and large-scale e-commerce operations.

HubSpot
Suitable for larger enterprises, HubSpot integrates email marketing with CRM and marketing automation. It supports complex marketing strategies and large-scale operations with its extensive feature set. HubSpot is often considered a superior alternative to ActiveCampaign for bigger companies due to its all-in-one marketing, sales, and service capabilities, serving a wide range of industries from tech to professional services.

MailChimp
Versatile and user-friendly, MailChimp is perfect for startups and small businesses needing effective email solutions. It offers an intuitive interface and a variety of templates that simplify the creation and management of email campaigns. While it might lack the advanced features of Klaviyo and HubSpot, its ease of use and affordability make it an excellent starting point for new and small businesses across multiple industries.


Optimal deliverability with our technical setup
Implementing best practices like SPF, DKIM, and DMARC ensures your emails reach the inbox, not the spam folder. These protocols authenticate your emails, reducing the risk of them being marked as spam and protecting your brand reputation.
AI-driven personalisation for cold emails and lead nurturing
We utilise the OpenAI API to create highly personalised and scalable campaigns efficiently. By leveraging detailed research data about prospects, our approach enhances engagement and conversion rates, ensuring your emails resonate deeply with your target audience. Additionally, our AI-driven strategies continuously adapt and optimise, keeping your messaging effective and current.

Our Partners




Our Process
We begin by understanding your business needs and defining the project scope. This involves identifying key objectives, target audiences, and desired outcomes, ensuring our strategy aligns with your goals.
In-depth research is conducted to gather comprehensive insights about your market, competitors, and customer behaviour. This information guides our strategy, ensuring our campaigns are relevant and effective.
We execute the email marketing strategy with precision, using advanced tools and techniques. Continuous performance monitoring and data-driven adjustments are made to optimise results and maximise ROI.
We begin by understanding your business needs and defining the project scope. This involves identifying key objectives, target audiences, and desired outcomes, ensuring our strategy aligns with your goals.
In-depth research is conducted to gather comprehensive insights about your market, competitors, and customer behaviour. This information guides our strategy, ensuring our campaigns are relevant and effective.
We execute the email marketing strategy with precision, using advanced tools and techniques. Continuous performance monitoring and data-driven adjustments are made to optimise results and maximise ROI.
Trusted by both Start-ups & Scale ups
FAQs
What is Email Marketing?
Email marketing is a powerful digital marketing strategy that involves sending emails to prospects and customers. Effective email marketing converts prospects into customers and turns one-time buyers into loyal, raving fans. It allows businesses to keep their customers informed, tailor messages to their audiences, and build a community around their brand.
Is your cold email marketing GDPR compliant?
Our cold email marketing strategies adhere strictly to GDPR guidelines to ensure every campaign respects privacy and complies with legal standards. We use only opt-in data, maintain transparency about data usage, and provide clear opt-out options, making every cold email campaign trustworthy and compliant.
Why should I run email marketing campaigns?
Email marketing campaigns offer direct communication with your audience, allowing you to nurture leads, enhance customer engagement, and drive conversions effectively. With precise targeting and personalisation capabilities, email marketing delivers a high ROI compared to other marketing channels.
How does reporting works?
Our reporting process is transparent and data-driven. We provide comprehensive reports that detail campaign performance, including open rates, click-through rates, and conversion analytics. This allows you to see the impact of each campaign and make informed decisions about future marketing strategies.
How long before I see results?
Results from email marketing can vary, but typically, initial insights and performance metrics become apparent within the first few weeks. As strategies are refined and the audience becomes more engaged, the full impact of the campaigns usually materializes within a few months.
Do you work with other CRMs?
Yes, we are proficient with a variety of CRM systems. Our team can integrate your email marketing campaigns with most major CRMs, ensuring seamless data flow and enhanced campaign management.
What’s the average open rate of newsletters?
The average open rate for newsletters can vary significantly based on industry, audience, and content. However, our campaigns often achieve open rates that are 30% higher than industry averages, thanks to our targeted approach and engaging content.