Google Ads
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Google Ads are a form of Pay-Per-Click (PPC) advertising with unlimited potential. As the name suggests, you only pay when a user clicks on your ad. You can place your ads in the search results (search ads) or on top of organic ads. Google also allows ads on their display network, ads on YouTube, and shopping ads. As a PPC Specialist Agency, we use a research-backed and data-driven approach to run and optimise your ad campaigns with precision.
Why We Are Different
Bespoke Approach
Google Certified Staff
Managed £500K in Ad Spend
Results Driven
Strategy & Research
The first step is to learn more about your business, goals, and aspirations. We then start auditing your Google Account, looking at your current keyword strategy, spend, and conversion stats to better understand what is working and what is not.
Next, we run a comprehensive competitor analysis to learn what your competitors are up to and fine-tune our strategy. Once we have all the data, we’ll either enhance the current campaign or start a new one.
Data Audit
With Google Ads, a lot more happens than what is seen on their dashboard. Therefore, we must use other marketing tech stacks to unlock and review the data.
At this stage, we ensure that all attribution models are set up correctly and your systems are communicating seamlessly with one another. We use a combination of automation and manual approaches to better understand the meaning behind your data.
Campaign Setup
All that’s left to be done now is implementing the strategy. Writing ads, creating various site links and image extensions along with any advanced scripts or features will be done at this stage to ensure that we bring our A-game. We also need to ensure that your landing page is fully set up and that it’s communicating properly with your CRM system.
From Concept to Creation
Landing Page Design
Google Tag Manager Setup
Marketing Automation
Remarketing Ad Setup
🗓 Month 1 & 2
- Enhanced conversion tracking
- Negative keyword list building
- Extensions set up
- Demographic research
- Device, location optimisation
- Day-of-week optimisation
🗓 Month 3
- Keyword bid adjustment
- Review search terms
- Finding new opportunities
- Create new ad groups
- Optimise landing pages
- DSA campaign setup
- RSLA & Display campaigns
🗓 Month 4
- Optimise ad group structures
- CPA driven optimisation
- Continuous keyword bid analysis
- ad review and optimisation
- Performance Max campaigns
- Branding awareness campaigns
Related Case Study
Key stats
- £10K monthly ad budget
- Average CPC of 2.89
- More than 90% increase in conversions
- Reduced the CPA by 40%