Google Ads
Google Ads are a form of Pay-Per-Click (PPC) advertisement with unlimited potential. As the name suggests, you’d only pay if a user clicks on your ad. You can place your ads in the search results (Search ads) and on top of the organic ones. There are also video ads on YouTube, Google’s display network and shopping ads. As a PPC specialist agency, we use a research-backed and data-driven approach to run and optimise your ad campaigns with precision.
Why us?
Bespoke approach
Google certified staff
Managed £500K in ad spend
Result Driven
Strategy & research
The first step is to learn more about your business, goals, and aspirations. We then start auditing your Google Account, looking at your current keyword strategy, spend, and conversion stats to better understand what is working and what’s not.
We then run a comprehensive competitor analysis to learn about what other competitors are up to and fine-tune our strategy. Once we have all the data, we’d either enhance the current campaign or start a new one.
Data audit
With Google Ads, it’s a lot more than what happens on the platform’s dashboard. Some data isn’t accessible on Google Ads so we have to use other marketing tech stacks to unlock and review the data.
At this stage, we ensure all attribution models are set up correctly and your systems are communicating seamlessly with one another. We use a combination of automation and manual approaches to better understand the meaning behind your data.
Campaign set up
All that’s left to be done now is implementing the strategy. Writing ads, creating various site links and image extensions along with any advanced scripts or features will be done at this stage to ensure we bring our A-game. We also need to ensure your landing page is fully set up and it’s communicating properly with your CRM system.
We'll do our... best practices
Landing Page Design
Google Tag manager set up
Audience & Lead Magnet pages
Remarketing Ad Set up
🗓 Month 1 & 2
- Conversion tracking
- Negative keyword list building
- Extensions set up
- Demographic research
- Device, location
- Day of week optimisation
🗓 Month 3
- Keyword bid adjustment
- Review search terms
- for new opportunities
- Creating New ad groups
- Optimise landing pages
- Optimise in-market audiences
🗓 Month 3
- Optimise ad group structures
- Remarking extension.
- DSA campaign
- CPA driven Optimisation
- Continuous keyword bid analysis
- ad review and optimisation
- New campaign ideas
Client Guide
Why Google Ads
Case Study #Google Ads