Improving user experience for an immigration law firm in London
The Client
Our client, a prestigious London-based Immigration law firm recognised in Legal 500, faced a common industry issue: an outdated website failing to deliver an optimal user experience. Our client sought to improve its online identity, aiming for a more sophisticated and user-friendly website to better reflect its boutique nature and enhance client engagement.
Industry
Law Firm – Local Business
Services
User experience design
How did we do it?
Law Firm Websites Are Boring
By incorporating bespoke design elements, we moved away from the industry’s standard, bland templates. Our approach was to create a unique digital space that mirrors the firm’s innovative legal solutions.
Pushing existing design
We restructured the service pages to be succinct and client-focused, moving away from lengthy, blog-like content. This shift not only improved user engagement but also clarified how the firm can assist potential clients.
Mobile First
Our collaborative efforts resulted in a website that stands out in the legal industry. The improved user experience, coupled with a refined design, not only elevated the firm’s online presence but also contributed to an increase in client engagement and conversion rates.