Improving user experience for an immigration law firm in London
The Client
Our client, a prestigious London-based Immigration law firm recognised in Legal 500, faced a common industry issue: an outdated website failing to deliver an optimal user experience. Our client sought to improve its online identity, aiming for a more sophisticated and user-friendly website to better reflect its boutique nature and enhance client engagement.
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Industry
Law Firm – Local Business
Services
User experience design
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How did we do it?
Law Firm Websites Are Boring
By incorporating bespoke design elements, we moved away from the industry’s standard, bland templates. Our approach was to create a unique digital space that mirrors the firm’s innovative legal solutions.
Pushing existing design
We restructured the service pages to be succinct and client-focused, moving away from lengthy, blog-like content. This shift not only improved user engagement but also clarified how the firm can assist potential clients.
Mobile First
Our collaborative efforts resulted in a website that stands out in the legal industry. The improved user experience, coupled with a refined design, not only elevated the firm’s online presence but also contributed to an increase in client engagement and conversion rates.