Bespoke Digital Marketing for a Leading Immigration Law Firm
Key Stats
- 12X Increase in Domain Rating
- 30 Quality Backlinks in Just One Month
- Bespoke Google Ads Tracking
The Client
Our client Lexus Law is a top-tier UK immigration law firm with recognitions from Chambers and Partners and The Legal 500. Renowned for their expertise, they offer personalised immigration advice for both personal and corporate needs, and have a success rate of over 99% in all cases handled.
The Challenge
Lexus Law was seeking growth across a multitude of channels, from paid search and SEO to website performance and conversion optimisation. Their requirements for wider visibility and enhanced customer acquisition required a holistic and synergistic approach.
Local SEO Optimisation
To strengthen our client’s local search visibility, we implemented the Local Business Schema. This helped search engines better understand the nature and geolocations of the business, leading to improved visibility in local search results.
Furthermore, we created extensive entries on over 55 different legal and business directories, increasing our client’s digital footprint. We also acquired valuable backlinks from the UK government website, boosting the authority and trust of Lexus Law’s website.
Blog Posts That Resonate
Since content is a major determinant of SEO performance, we commenced producing professionally written law blogs.
Each blog post was long-form content, averaging 3500 words, with accurate and up-to-date information. Our approach reduced the amount of amendment each blog needed and thus reduced the complexity of writing and publishing niche law contents.
We ensured that these blogs adhered to the E.E.A.T (Experience, Expertise, Authoritativeness, and Trustworthiness) principles, a guideline set by Google to combat spam & low value-added AI content.
Robust Link Building
Our link-building approach was designed to ensure quality over quantity. We rigorously tested every potential link for value and relevance, steering clear from any spammy or toxic backlinks. This meticulous approach led to a stronger, more relevant link profile for Lexus Law’s site and within a month we were able to increase the DR from 0.5 to 6. This is an ongoing project so we expect better results within next few months.
Lead Magnets and Popups
As part of the project, we designed targeted pop-ups with custom triggers to turn anonymous visits into warm leads. The benefit of this approach was building trust between our client and their potential customers.
Marketing Automation
Using tools such as Zapier, we automated a manual task, saving our client 3 hours of manual work every week.
Website Conversion Rate Optimisation
To enhance user experience and drive conversions, we performed a detailed UX and speed audit and optimised the site for optimum user experience.
Hyper-targeted Google Ads Campaigns
To improve the efficiency of Lexus Law’s paid advertising, we introduced bespoke tracking cookies. This allowed us to connect deals with campaigns and keywords, optimising for high-value deals. Call tracking was implemented for both desktop and mobile, providing valuable data for subsequent optimisation. We also developed targeted landing pages to improve Google Ads Quality Score, resulting in a lower cost-per-click.
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