Website transformation for a leading New York property management firm
Republic Marketing was tasked with transforming the online presence of a prominent New York-based property management company. The objective was to design and develop a marketing website that integrated advanced functionalities, showcased available properties, streamlined and improved user experience.
How we did it?
Innovative Website Design
Our approach involved designing a modern, minimalistic website, utilising React for front-end development and WordPress as the content management system (CMS). This combination ensured a sleek, responsive user interface and easy content management for admins.
Real-Time Data Integration
A key feature of the website is its integration with a third-party database, enabling real-time property data display for accurate home valuations. Users are then invited to engage further by scheduling a detailed discussion with an agent.
DYNAMIC, LOCALISED CTAS
The website’s dynamic call-to-action (CTA) adapts to display the listing agents’ names and avatars based on the user’s postcode. This personalised approach enhanced user experience and streamlined operations for our client.
Seamless Single Sign-On (SSO) Experience
Implementing SSO (Single Sign-On) significantly improved user convenience and security. It allowed users to access multiple services with one set of credentials, reducing password fatigue and enhancing the overall user experience.
Advanced Conversion Tracking
Enhanced conversion tracking capabilities were integrated to funnel user signals to Meta and Google ad platforms. This advancement allows for refined targeting and more effective remarketing campaigns.
By capturing session recordings, our team was able to identify and address UX issues, understanding the reasons behind user drop-offs. This ultimately helped us to improve user journey and increase conversion rate by 20%.