Brand identity for a health
and wellness company

The Client

PureBurn entered the scene with a clear goal: to energise fitness routines, blending the power of natural supplements with the essential practice of physical activity. This isn’t about quick fixes—it’s about building a foundation for enduring vitality.


Health and Wellness – Ecommerce


Brand Identity Design

Speaking the language of lifters

PureBurn’s tone is all about striking the right balance between knowledgeable guidance and motivational coaching. It’s about speaking directly to those ready to take their wellness journey to the next level, with each message crafted to inspire and support.


Design that flexes

Our task was to create a brand identity that’s as straightforward and dynamic as the lifestyle PureBurn promotes. The outcome was a logo and tagline that encourage action and reflect the brand’s commitment to supporting every step of the fitness journey.

A palette that pumps

Choosing MuseoModerno, we found the sweet spot between cutting-edge and user-friendly, while our selection of energetic lime green set against crisp whites and solid blacks visually conveys PureBurn’s message of vibrant, active living.

Morning Mist​


C0 M0 Y0 K1

Midnight Eclipse


C12 M15 Y0 K87

Neon Green

C0 M0 Y0 K1

Cosmic Onyx


C29 M36 Y0 K89

Brand applications

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