Brand identity for a health
and wellness company
The Client
PureBurn entered the scene with a clear goal: to energise fitness routines, blending the power of natural supplements with the essential practice of physical activity. This isn’t about quick fixes—it’s about building a foundation for enduring vitality.
Industry
Health and Wellness – Ecommerce
Services
Brand Identity Design
Speaking the language of lifters
PureBurn’s tone is all about striking the right balance between knowledgeable guidance and motivational coaching. It’s about speaking directly to those ready to take their wellness journey to the next level, with each message crafted to inspire and support.
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Design that flexes
Our task was to create a brand identity that’s as straightforward and dynamic as the lifestyle PureBurn promotes. The outcome was a logo and tagline that encourage action and reflect the brand’s commitment to supporting every step of the fitness journey.
A palette that pumps
Choosing MuseoModerno, we found the sweet spot between cutting-edge and user-friendly, while our selection of energetic lime green set against crisp whites and solid blacks visually conveys PureBurn’s message of vibrant, active living.
Morning Mist​
#FDFDFD

C0 M0 Y0 K1
Midnight Eclipse
#1D1C21

C12 M15 Y0 K87
Neon Green
##FDFDFD
C0 M0 Y0 K1

Cosmic Onyx
#14121C

C29 M36 Y0 K89
Brand applications
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