Improved Technical SEO Markers for a Tech Company

Technical SEO Case Study

Key stats


💻 Software Agency – Tech


The Client

https://www.republicmarketing.co.uk/seo-birminghamOur client is a website and software development company looking to improve its technical SEO within the time span of 2 months.

The Project

When we first started on the project, we ran an audit and discovered around 80 critical errors and 500 warnings. Errors such as:

  • Orphan pages
  • Large image sizes
  • 404 pages
  • HTTPS links to HTTP
  • Broken redirects,
  • Site Map issues
  • Missing text
  • Lack of proper schema markups
  • Slow page speed

Our Solution

Most agencies offer a 12-month plan for technical SEO and run all other elements of an SEO campaign together. At Republic Marketing, we believe that technical SEO is fundamental to the success and effectiveness of on-page optimisation and backlink building.

Therefore, we first tackled critical warnings and worked our way down the list. Within two months, we were able to resolve the vast majority of issues using best-in-class tools and support from expert developers. 


We were able to show significant improvements in website health metrics based on Ahrefs’ reports. The metrics improved dramatically from a previous score of 55 to a score of 99. Additionally, Google Page Insight (PSI) performance increased from 55 to an impressive 99. Indicating excellent website performance in terms of load time and a better user experience.

These improvements demonstrate the effectiveness of the efforts to optimise the technical aspect of the client’s website. 

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